Education
We translate complex policy into clear, practical information so beneficiaries and the professionals who serve them understand what is changing and why it matters.
About Americans for Beneficiary Choice
Putting beneficiaries first — in policy, in the marketplace, and in every coverage decision.
Who We Are
At Americans for Beneficiary Choice (ABC), we believe every American deserves the freedom to choose the healthcare coverage that works best for them. ABC is a growing coalition that brings together licensed insurance agents, brokers, and Medicare advisors; field marketing organizations (FMOs) and insurance carriers; healthcare advocates and consumer organizations; and beneficiaries, families, and engaged citizens. Our strength comes from this range of voices, all united by a shared commitment to protecting and expanding beneficiary choice.
We work to advance policies that empower individuals with clear information, trusted guidance, and access to a diverse range of coverage options. By championing education, innovation, affordability, and consumer-centered solutions, we are building a healthcare system that puts beneficiaries first and ensures they have the confidence and resources to make informed decisions about their health and future. We also work alongside policymakers, industry partners, and other stakeholders who share our commitment to a healthcare system built around choice.
Our Mission
Americans for Beneficiary Choice is dedicated to ensuring every beneficiary has the freedom to choose the health insurance solutions that meet their needs. We champion thoughtful, sensible health policy that expands access, reduces system-wide costs, and preserves the ability for individuals to make informed choices about their care. We are committed to advancing beneficiary-centered policy solutions that bring together the full range of tools, innovation, and resources available across the marketplace — helping create a more accessible, affordable, and flexible healthcare system for all beneficiaries.
Our Vision
We envision a healthcare ecosystem where insurance solutions are accessible and tailored to the unique needs of each beneficiary. Individuals are empowered by independent agents, supported by field marketing organizations that deliver innovative technology and a diverse portfolio of insurance products — enabling informed, confident decision-making. Within this model, a dynamic marketplace led by highly skilled professionals brings forward innovative solutions, ensuring optimal value and meaningful outcomes for every consumer.
How We Work
Advocacy
We represent the coalition’s voice before regulators, lawmakers, and the courts, and we give members direct opportunities to weigh in through our Action Center.
Policy Leadership
We develop and promote thoughtful, evidence-based solutions that expand access, reduce system-wide costs, and preserve choice.
A Win For Medicare Beneficiaries
In 2025, a federal court sided with ABC against CMS rules that would have limited support for agents and brokers, protecting access to the expert guidance beneficiaries count on.