Americans for Beneficiary Choice is a broad-based coalition of health insurance industry leaders and workers, consumer advocates and concerned citizens who share a common objective — protecting the best interests of Medicare and other health insurance beneficiaries. The coalition works to improve the American healthcare system by advocating for sensible, forward-thinking policies that improve health insurance knowledge and education, lower healthcare costs, and maximize coverage choice for consumers.
Supporting Healthcare Options For America
Working to ensure Seniors have the most available coverage options and best possible service from hardworking Agents
A Big Win for Medicare Beneficiaries
Washington, D.C. (August 2025) – Great news for millions of Americans navigating Medicare: a recent court decision has protected their access to trusted guidance and vital resources. Americans for Beneficiary Choice (ABC) successfully challenged new rules from the Centers for Medicare and Medicaid Services (CMS) that could have made it harder for people to get the help they need when choosing a Medicare plan. The U.S. District Court for the Northern District of Texas sided with ABC, ensuring that beneficiaries won’t lose access to the expert support they count on.
Agents and brokers play a crucial role in helping people understand their options in an increasingly complex healthcare landscape. With so many choices and changing benefits, their advice helps families avoid costly mistakes and find coverage that truly fits their needs. Field Marketing Organizations (FMOs) support these professionals by connecting them with insurance carriers and offering tools, training, and compliance support—all of which ultimately benefit the consumer.
The Court agreed that CMS went too far in trying to limit how much support FMOs can offer. These restrictions would have made it harder for agents and brokers to do what they do best: provide clear, unbiased guidance to the people who need it most.
“Every year, Medicare plans change—deductibles, benefits, formularies, and more,” said Greg Johnson, Executive Director of ABC. “Agents and brokers are the steady hand that helps people make sense of it all and choose coverage that works for their health and their budget.”
With this landmark ruling, millions of Americans will keep access to expert help when choosing their Medicare plan, with no extra costs or confusion. This decision reaffirms the importance of choice, transparency, and trusted guidance—ensuring that every Medicare beneficiary can move forward with confidence and clarity.
Sign Up to Become a Coalition Member
By becoming a non-voting member of Americans for Beneficiary Choice, you are voicing your support for agents, brokers and carriers — and the valuable service they provide. Please complete the following form and select the coalition committee you identify with most:
Send a Personalized Email to Congress
Use the tool and form message below to reach out to your elected representatives in Congress directly. The form message is intended as a starting point. Personalize it by adding your own details to what’s already written. Here are some recommendations:
Review the email and add facts related to you. If you’re in the insurance industry, include information such as how long you’ve been in business, the number of agents you work with and consumers you serve, and the impact the CMS rule change would have on your business and Medicare beneficiaries. Do not include any details about earnings. If you’re a consumer, include relevant details about yourself and how important your Medicare coverage is to you.
Make sure the message conveys your personal point of view. Detail your specific concerns, such as how the CMS proposed rule would impact congressional constituents by making it more difficult for them to find the right plan. If you’re an Agent, outline the benefits you personally receive from your FMO, such as carrier choice, efficient technology, certification, compliance and training, and more. If you’re a consumer, share how you benefit from the helpful guidance provided by your Agent.
